Better Medicine Website Privacy Policy


At Better Medicine, we are committed to protecting and maintaining your privacy while you visit our website or interact with us electronically, whether through the website or other means. Our Privacy and Cookie Policy outlines the types of information we gather, the methods we use to process this information, the duration for which we retain it, and your privacy rights.

We’ve made our policy as straightforward as possible, but if anything is unclear, please contact us. We are eager to provide additional details and explore ways to make our policy easier to understand for everyone.

This Privacy Policy is applicable when we act as the data controller of the personal data of our website users or those who engage with us electronically. In other words, where we determine the purposes and means of the processing of that personal data.

What Type of Personal Data Do We Collect

Our website uses cookies (see our ‘Cookie Policy’ for more details) to gather data about how visitors interact with our site and to identify improvements to ensure our website remains useful for our target audience.

To achieve this, we collect the following information from our site visitors:

  • IP addresses;
  • Geographic location associated with the IP address;
  • The device being used (e.g., laptop, PC, smartphone);
  • The browser type;
  • The website visited just before ours;
  • Any third-party pages accessed via our website. Additionally, we may gather personal data that you voluntarily provide, such as when you fill out contact forms, subscribe to our newsletter, or send us an email. This data typically includes your name, email address, and any other details you choose to provide. Some sections of our website are accessible only to users who authenticate themselves through Google Auth. We do not track or store information related to this authentication process.

Please be aware that our website may contain links to third-party websites. If you follow these links, note that these sites have their own privacy policies, and we do not assume any responsibility or liability for these policies. We recommend reviewing these policies before submitting any personal data to these websites.

How Do We Use Your Personal Data

We utilise the data you provide for one or more of the following purposes:

  1. To analyse ‘aggregated data’ about how our users interact with our site, such as identifying the most visited pages, the locations of our visitors, the most commonly used devices for accessing our site, and which third-party websites are accessed through ours;
  2. To respond to the ‘inquiry’ you submit, whether it be via email or through completing a contact form, for any reason—be it commercial inquiries, complaints, job opportunities, or other information requests.

Sharing of Your Personal Data

The aggregated data we collect, as well as the information you provide through inquiries or your email for newsletters, will not be shared with any third party without your explicit prior consent, except as detailed below.

By accessing our website and agreeing to our privacy policy, you consent to us sharing the data we collect for aggregated analysis with a third-party service that performs analytics on our website (specifically, Google Analytics).

When you voluntarily provide us with personal data for inquiries (whether through the website or via email), this data is processed either within the European Economic Area (EEA), or outside of EEA, adhering to the relevant GDPR provisions.

Additionally, should a legislative authority, such as a Data Protection Authority of an EU Member State, issue a lawful request, Better Medicine may be obligated to disclose your data to such an authority.


a) Product Support
When you send a product support inquiry to Better Medicine, such as through, your inquiry will be received and managed directly via Gmail, under

the umbrella of Google services. All communications regarding product support are stored within Google’s secure servers.

While these servers may be located outside of the European Union, communication will be retained for as long as necessary to meet Post Market Surveillance requirements applicable to medical devices, which could be up to 10 years. If you wish to have your data removed earlier, please send a written request to Better Medicine via

b) Commercial requests
If you contact Better Medicine regarding potential commercial opportunities, such as using Better Medicine’s products, forming a partnership, or any other interest in collaborating with us, we will store your information (personal name, company name, email address, and other relevant details as provided) within a third-party service provider’s environment, specifically Pipedrive (

Pipedrive operates internationally and may store information on servers located outside of the European Union. Pipedrive adheres to the relevant GDPR provisions, such as standard contractual clauses, to allow for the storage of data outside the European Union. Your information will be retained for a period of 24 months following your last interaction with us. If you wish to have your data removed earlier, please send a written request to Better Medicine via

Data Retention (Emails)

Any personal data you provide to us for inquiries other than product support or commercial purposes will not be retained longer than necessary for the specific reason you provided it. However, if you send us complaints or other feedback about our services or products, legal requirements may necessitate that we keep this data for longer periods than initially intended to address your particular issue. The duration of storage for such data depends on the nature of the complaint or feedback you have provided (see ‘Product Support’ for more details).

The information we collect for aggregated analysis is kept for a maximum of 18 months, after which the personal data is deleted. However, Better Medicine stores the aggregated analysis data—which does not contain any personal identifiers—for an indefinite period of time.

Your Rights Under Data Protection Law

We have outlined the rights you possess under data protection law. Please note, these summaries may not capture all the nuances of your rights; we recommend consulting the actual laws and regulatory guidance for comprehensive details.

Your principal rights under data protection law include:

  • (a) Right to access: You can request confirmation of whether we process your personal data and, if so, access to the data and certain additional information. This includes the purposes of processing, the categories of personal data processed, and the recipients of the data. Unless it affects the rights and freedoms of others, we will provide you with a copy of your personal data.
  • (b) Right to rectification: You have the right to have any inaccurate personal data about you corrected and, depending on the purposes of the processing, to have incomplete personal data completed.
  • (c) Right to erasure: Under certain conditions, you have the right to have your personal data deleted promptly. These conditions include situations where: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.
  • (d) Right to restrict processing: You may request that processing of your personal data be restricted under certain circumstances. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.
  • (e) Right to object to processing: You can object to the processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.
  • (f) Right to data portability: If our lawful basis for processing your data is your consent, you are entitled to receive your data in a structured, commonly used, and machine-readable format, though this right does not apply if it adversely affects the rights and freedoms of others.
  • (g) Right to complain: If you believe that our processing of your personal data infringes data protection laws, you have the right to lodge a complaint with a supervisory authority in the EU state where you live, work, or where the alleged infringement occurred.
  • (h) Right to withdraw consent: If our processing is based on your consent, you may withdraw that consent at any time, which will not affect the lawfulness of processing before the withdrawal. You may exercise any of these rights regarding your personal data by sending an email to us at

Personal Data of Children Under the Age of 18

Better Medicine’s website and services are not designed for, targeted at, or marketed to children under 18 years of age. We do not knowingly collect or solicit personal information from anyone under 18. If we learn that we have collected personal information from a minor under 18 without the consent of a parent or guardian, we will delete that information as promptly as possible. Under the General Data Protection Regulation (GDPR), and other personal data protection laws, it is required to obtain verifiable consent from a parent or legal guardian before collecting, using, or disclosing personal data of children under 18. If you are a parent or guardian and discover that your child under 18 has provided us with personal information without your consent, please contact us at to request the access, correction, deletion, or restriction of the child’s personal data, or to object to our processing of their data.


Better Medicine reserves the right to modify this privacy and cookie policy at any time according to its discretion without prior notice, by updating this document. We encourage you to periodically visit the website to review the current privacy and cookie policy to stay informed about how we are protecting the personal information we collect. Note that specific provisions of this privacy and cookie policy may be overridden by explicitly designated legal notices or terms provided on specific pages of the website.

Governing Law

This privacy and cookie policy is governed by and shall be construed in accordance with the laws of Estonia. Any disputes arising in relation to this privacy and cookie policy will be subject to the exclusive jurisdiction of the courts of Estonia.


Questions, comments and requests regarding this privacy and cookie policy are welcomed and should be sent by e-mail to: Better Medicine OÜ,

Issue date: May, 2024